Biography

As President and Chief Executive Officer of NFI, Mr. Soubry has led the Company through a series of transformations and acquisitions that advanced NFI to its current leadership position across the majority of its bus and motor coach markets, and in the evolution of zero-emission mobility in the sector. Prior to joining NFI, Mr. Soubry worked at StandardAero, one of the world’s largest independent aerospace maintenance companies, in a variety of senior positions, including as Chief Operating Officer and Chief Executive Officer. Mr. Soubry currently sits on the Board of Directors of NFI Group, The Winnipeg Jets Hockey Club/True North Sports and Entertainment and The Wawanesa Mutual Insurance Company. He was also the Chair of the University of Manitoba’s Front and Center capital campaign. Mr. Soubry’s leadership has garnered him several accolades, including induction into the Canadian Manufacturers and Exporters Hall of Fame in 2014, being named as Canada’s CEO of the Year by the Financial Post in 2016, and receiving the Chartered Professional in Human Resources Patron of the Year Award in 2016 and an Honourary Doctor of Laws from the University of Manitoba in 2022. He holds a Bachelor of Commerce degree from the University of Manitoba and attended the Executive Development program at Harvard Business School. Mr. Soubry is a member of the Institute of Corporate Directors (ICD) and a graduate of the ICD-Rotman Directors Education Program (ICD.D).